Meet the Team

Get to know the team solving your storage solution snafus.


Jim Broshat

What do you want for your birthday?

I want the whole family over for dinner (BBQ ribs) and backyard games. That is the best present.

What is Wrap-It Storage's origin story?

I grew up waterskiing and used a strap to keep our waterski ropes from getting tangled. I always wondered why there were not better solutions to keeping all the cords, ropes, and hoses organized. I finally got the courage later in life (2013) to quit my job and start a company from scratch.

What was it like growing up with five sisters and a brother?

Super FUN! I have so many happy memories of growing up in a big family. Camp Singing Hills vacations in the summer, ice skating rinks in the back yard in the winter. The family has grown to 57 total with spouses and grandchildren which makes family weddings a great time to get together. I am looking forward to seeing everyone at my nephew (and Wrap-It team member) Mike’s wedding this summer in Connecticut.

What is your favorite Wrap-It Storage product?

This is a little like asking who my favorite child is. They are all my favorites for different reasons. The Heavy-Duty Storage Straps are the ones I use the most. Cable Labels are great for keeping track of my cords plugged into my TV and computer. The Self-Gripping Perforated Roll is the “Jack of all trades” solution for many tangled messes.

What is your proudest "Dad Moment"?

The work my three boys have done with Young Life (YL) Capernaum over the years. YL Capernaum gives teens and young adults with disabilities the chance to experience fun and adventure, to develop fulfilling friendships, and to challenge their limits while building self-esteem through club, camp, and other exciting activities. YL introduces them to Jesus Christ and helps them grow in their faith.

What's it like working with your three kids?

I am lucky to have three great sons who are uniquely different. I am constantly amazed at how gifted they are in different ways. I learn more from them than they do from me these days.

If you weren’t doing this, what would you be doing?

Riding my bikes more (road, gravel and mountain), playing pickleball, and learning to play golf again.

More to come in the future!